Let me present you with one of the best marketing hacks being used extensively using the ANONYMITY…!!
- Oppo
Oppo is becoming widely popular among youths these days. And they market with a tag “Oppo: The Camera Phone”.
2. Vivo
Vivo is running on the same grounds as Oppo, increasing its charm among the youths. And it markets its products with a tag “ Vivo: Camera & Music”.
Both of these brands are astronomically investing in sponsorship, naming a few,
- Oppo won Indian Team sponsorship till 2022.
- Vivo IPL is a very common sponsorship name these days.
- After IPL, Vivo is also planning to sponsor FIFA WC 2022 in Qatar.
These are very few of the high scale sponsorships mentioned.
They have created such a ruckus that customers are often confused among these two brands now a days and “Oppo F1s vs Vivo V3” is among the most google searched items in the country.
They have also taken Youth-Oriented Bollywood celebrities as brand ambassadors, like:
Ranveer Singh with charming advertisement for Vivo
Hrithik Roshan and Deepika Padukone for Oppo
Now, going a bit high, I would introduce you with beloved of all:
3. OnePlus
OnePlus is famous for making high-end smartphones with some of the best features available in any smartphone ever.
Also, using “invites” to sell your products makes it a “Forbidden Fruit” which everyone wants.
For this, they have taken a serious personality rather than some attractive dude!!
Amitabh Bachchan…!! Calling him the first ever “OnePlus Star”
Because you cannot sell a high end, Rs. 38000 smartphone with some cheeky advertisement.
Now, Let me introduce you to:
- BBK ELECTRONICS
A very small fraction of people know about this company and what it does..!!!
It is not a simple Chinese company.
It is a smartphone manufacturer and markets them under the three brands mentioned above. It has never been shown or presented anywhere that the above three brands are related by any means and this “anonymity” gives BBK Electronics the power to sell, pitting their own brands against each other. Obviously, you always win when you own both the parties.
EDIT 1: Many people are finding it hard to accept it as dirty!! That may be called as opportunistic from business point of view. Now let me show you how dirtier, I would rather say trickier it gets.
Oppo CEO flashes an image of an upcoming phone and says “It exists” and next day this thing gets published as “OnePlus 5 features leaked”. Customers start speculating and once again the “THE FORBIDDEN FRUIT” concept comes into the play. It is all planned.
And obviously there is no such thing as “dirty marketing” in business, if it brings loads of money with it.
External Links:
- OPPO wins Indian team sponsorship rights till 2022
- After Indian Premier League, Vivo to sponsor FIFA for 2022 football World Cup
- Oppo F3 to vivo V5 Plus: The best selfie smartphones to consider
- Oppo, Vivo Founder Reveals How He Toppled Apple in China
- OnePlus signs Amitabh Bachchan as brand ambassador
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